Top 5 Link Building Tips

Link building is very time consuming, tedious, boring and sometimes it just seems as wastage of energy. However, with time you will realise that link building is the most profitable activity for your business. The back links improves popularity of your website and hence the page rank.

Though page rank no longer is all that important part of SEO link building, it still provides a good indication about how popular your website is on the search engine. The page ranks are mostly determined with back links. The page rank on the Google search engine cannot be simply increased without obtaining back links for your website.

Many people just blindly dive in the link building process and hope that it would help them to obtain good search engine rank. But, unfortunately, not every link is good for your website.

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Given below are 5 tips that would prove beneficial in you link building process.

1. Consider relevant links:

The rules for Google ranking are getting stricter and it has become almost necessary to have relevant links in order to obtain a rank. Therefore, concentrate on obtaining links that are relevant to your websites, products or services offered by your website. The relevant back links offer more link juice and you will obtain better value than links from sites that have no relevance to your website. Therefore, for effective link building concentrate on relevant links.

2. Avoid “no follow” links:

During link building you would come across many sites that have “no follow” tag. The no follow tag was introduced to stop spammers to post random links. The “no follow” tag would be of no use in the link building process as links from no follow tags would just not be counted.

3. Use anchor text:

Anchor text proves very helpful during link building process. They provide quality back links to your site. By using keywords in anchor text in your back links would greatly help in the link building process and would provide more link juice to the back links.

4. Obtain links from web sites with high page rank:

Obtaining links from a website with high rank would be more useful than obtaining link from a low rank website in the link building process. The value of the page rank gets passed over to the outbound link from the URL on the top level. In simple words, the URL on the home page gets more value and therefore, the links from websites with high ranks are so valued.

5. Try to obtain permanent back links:

Nothing can get worse than loosing a high rank. Therefore, during link building process make sure you obtain permanent links for your website. The link building process works in this way only, which is, if you loose back links of your website then you would also loose your ranking. If you have obtained links from link building company then you carry the risk of loosing your back links if you cancel the subscription with the link building company.

Therefore, don’t focus just on the quality of the back links but one should also focus on the quality of the back links during link building process.

Are you attracting the right kind of traffic?

All too often I hear feedback from website owners and business owners about getting the “wrong kind of lead” from their website. In other words, the visitors they are getting to the site are not their “ideal” prospect or customer. I would take this a step further and probably guess that their conversion rate is very low and that they are getting the “shoppers” that are browsing every site known to man for their particular search. While “shoppers” are important to every business it is definitely not the ideal customer any business longs for.

So how do you bring the kind of visitors that you want?

Although things are changing in the search algorithms and the major search engines are providing more relevant results than ever before, there are still irrelevant results on the 1st page of search engine results for thousands of searches. This is not because Google, Bing or Yahoo do not have excellent algorithms or fantastic results for the searches being performed through their search engines. This is simply because they cannot read the thoughts or intentions of those inputting the keywords into their search engines. So, for that person who is looking for a local SEO in Maui, if they were to search for “SEO” odds are pretty good that the only relevant sites they will find will be in the pay per click or “sponsored links” section. They will not find too many “local” results in the search engine results or the organic listings. The searcher will find national companies or even a Wikipedia article, but they will not find a local company for their plumbing needs.

Google is already attempting to change this by providing results according to IP or the searchers location, but you can imagine what a chore it is to have to differentiate those search terms that would be more likely to engage with local business versus those that do not.

So in the meantime, what will you do with your internet marketing campaign? How can you attract those visitors that are looking for your services and products?

The answer is to go for more specific keyword phrases in your search engine optimization campaign. So for example, let’s take a printing business in Maui. This printer is putting together an internet marketing campaign in Maui as this is their primary target audience for business. Since I am using a real life example, I can tell you that this specific company wanted to first go for the search term “printing”. Since they had a limited budget (like any other company) and finite resources, this term did not make too much sense.

Are you focusing on the right kind of traffic?

If they could obtain organic results in a very short time frame (which would not be likely) they could compete with the likes of Vista Print and other major companies who are getting tons of business from their efforts I am sure. The thing is, they have a limited budget and time is of the essence. The local printing company in Maui would like to secure  more leads online, and most importantly get in front of prospects that are ready to buy now!

So with that being said, some of the more effective keywords for this Internet Marketing campaign that they might approach would be “Rush Print Job Maui” or “Fast print turnaround Maui”, maybe even “24 hour printing in Maui”. These are terms that potential customers might actually use and the good news is that they are not as competitive as many other search terms within that industry. Now, I am not saying that this customer did not benefit from showing up for other more generic terms like “Maui Printing Company” or “Brochure Printing Maui”. It is important to obtain some other local keywords as well; however the customers that were ready to order definitely used more specific keyword phrases than the average “shopping” prospect who was researching their choices online.

As you are wandering through your analytics and researching your keywords, don’t forget to pay attention to those keyword phrases at the bottom of the list. Make certain to look for the keywords in your internet marketing campaign that have attracted visitors with a low bounce rate. Your chances of conversion are higher with those individuals. If we take a look at our Printer example and their Internet Marketing Campaign, we have well over 12 months of analytics to review. Within those results, in the keywords used to get on their site, if we review the less used search terms that have a low bounce rate and good “length of time” for their visit, we will wind up with some keywords that we may have not considered previously.

By all means, you want to focus on major search terms and long tail keywords, but while you are doing this in your campaign, you will come across “odd” terms used by some of your visitors. Make certain to leverage this information and get in front of those searchers that have already proven a low bounce rate. These visitors usually spend more time on your site and even better yet, they are more inclined to convert into business!

4 tips to Avoid getting “De-Indexed”

If you’re reading this article, you obviously understand there is quite a buzz around SEO and internet marketing.

Not only is it becoming a must to be on the first page of Google, you also need to have a presence on all major social networking sites, article and video repositories and directories listings.

Here are some helpful tips on how to avoid getting delisted by search engines so all of your hard work doesn’t go to waste!

Watch your Keyword Density

Your keywords on your web page are very important.  It lets the search engine know what your content is about and what you are trying to target with each page.  Each search engine has keyword density in their algorithm for ranking sites, however, their equation for density differs from one to another meaning their lenience of density allowed before a penalty varies.

If you know anything about SEO, you understand that at least 75% of searchers are using Google – I would think this is a pretty good place to start.  I have heard many SEO’s give the 3-5% rule for keyword density.  In my personal experience, I’ve gotten away with 7% and had great results.  The idea here is to watch you keyword density throughout your web page and never exceed 9%!  If you go over this mark, you are risking a negative reaction from the search engines.  I would say stick between 3-6% here and you should be fine.

Keep your Content Original

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If you are running your own SEO campaign, you have and will be investing a ton of time.  Do not take the short cut and use someone else’s content on your web pages – it doesn’t make sense!  Search Engines love original content and in the SEO world, content is king!  It is what separates your page from the next before you even begin to create backlinks.  That being said, why would you want to be on a level playing field from the start with the same content?  Make sure you let the search engines know what separates your page from the competition.  Follow the keyword density rule above and write as much as possible! Do not allow a search engine to disregard your content because it is a duplicate of someone else’s page.

Don’t Hide your Content

As much as we don’t want to say it, the search engines (google bots) are actually pretty smart.  They know the difference between visible and invisible content.  Search engines will discredit a web page if they feel you are trying to trick them with text that cannot be read.  Make sure the text on your page is a completely different font and do not hide it behind images.  Make sure you tag your images with keywords but do not make the text invisible.  If you are smart you will have content on your Home page that leads to more content in the site.

Tip: Publish articles to your home page with “Read More” buttons and your home page will get credit for all of the content on your home page including important keywords and links.

Be Cautious of Your Affiliate Links… too many = negative ranking

Be cautious of adding hundreds of affiliate links along with product descriptions.  If you have too many affiliate links on your website, Google will drop you down the listings.

I hope this article has helped you understand exactly not what to do to a web page.  An SEO Campaign involves blood, sweat and tears which we don’t want to go to waste by getting delisted.  Search Engines do not like keyword stuffing, duplicate or invisible content and too many outside links.