Link building is very time consuming, tedious, boring and sometimes it just seems as wastage of energy. However, with time you will realise that link building is the most profitable activity for your business. The back links improves popularity of your website and hence the page rank.
Though page rank no longer is all that important part of SEO link building, it still provides a good indication about how popular your website is on the search engine. The page ranks are mostly determined with back links. The page rank on the Google search engine cannot be simply increased without obtaining back links for your website.
Many people just blindly dive in the link building process and hope that it would help them to obtain good search engine rank. But, unfortunately, not every link is good for your website.
Given below are 5 tips that would prove beneficial in you link building process.
1. Consider relevant links:
The rules for Google ranking are getting stricter and it has become almost necessary to have relevant links in order to obtain a rank. Therefore, concentrate on obtaining links that are relevant to your websites, products or services offered by your website. The relevant back links offer more link juice and you will obtain better value than links from sites that have no relevance to your website. Therefore, for effective link building concentrate on relevant links.
2. Avoid “no follow” links:
During link building you would come across many sites that have “no follow” tag. The no follow tag was introduced to stop spammers to post random links. The “no follow” tag would be of no use in the link building process as links from no follow tags would just not be counted.
3. Use anchor text:
Anchor text proves very helpful during link building process. They provide quality back links to your site. By using keywords in anchor text in your back links would greatly help in the link building process and would provide more link juice to the back links.
4. Obtain links from web sites with high page rank:
Obtaining links from a website with high rank would be more useful than obtaining link from a low rank website in the link building process. The value of the page rank gets passed over to the outbound link from the URL on the top level. In simple words, the URL on the home page gets more value and therefore, the links from websites with high ranks are so valued.
5. Try to obtain permanent back links:
Nothing can get worse than loosing a high rank. Therefore, during link building process make sure you obtain permanent links for your website. The link building process works in this way only, which is, if you loose back links of your website then you would also loose your ranking. If you have obtained links from link building company then you carry the risk of loosing your back links if you cancel the subscription with the link building company.
Therefore, don’t focus just on the quality of the back links but one should also focus on the quality of the back links during link building process.